This article first appeared in the “Better Branding” section of the March 2017 Maryland Beverage Journal and was written by Restaurant Reputations COO, Todd Collins. Generate Revenue With FREE Wi-Fi Some marketing professionals will tell you that Email Marketing is dead. Open rates for Email Marketing campaigns have dropped significantly in the last … READ FULL ARTICLE »
Posts By: Doug Mace
This article first appeared in the “Better Branding” section of the April 2017 Maryland Beverage Journal and is written by Restaurant Reputations COO, Todd Collins. What’s Up with Instagram? One of the most mysterious social media outlets to many restaurant owners is Instagram. The restaurant owners that utilize it are seeing it pay large … READ FULL ARTICLE »
Keep Them Coming Back For More The everyday challenge of keeping a restaurant open involves bringing customers back. As more options open up “foodies” keep thinking the newest place is always the best. The important part is tapping into the reasons that keep them coming back. Loyalty reward programs seem cumbersome and irrelevant, but they give … READ FULL ARTICLE »
Time to Prepare Punxsutawney Phil made his nonsensical prediction about the arrival of spring. Now it’s time to prepare for some of the most imperative months and holidays of the year for many restaurants, especially on the water. Vacations, Mother’s Day, Graduations, Father’s Day and all the other joys of summer are right around the … READ FULL ARTICLE »
Restaurants, and many other retailers battle the front lines against negative reviews on sites such as Facebook, Yelp, and Google. Are you fighting the right battle or quietly flanked and not bringing attention to your positive reviews? The need to respond to a negative experience is often obvious, but what about responding to a … READ FULL ARTICLE »
Don’t think you need Reputation Management for your Restaurant? We hope these stats will change your mind. As a restaurant owner, managing your online reputation—what people are saying about your business online—is more important now than ever. 97% of consumers aged 18-34 read online reviews to judge a local business and 68% of them say … READ FULL ARTICLE »
This article was originally featured in the Beverage Journal of Maryland Todd Collins: Evolving the Industry Todd Collins of Platinum Reputations doesn’t take “days off”. In fact most everything he does has a purpose and that purpose is the client. The company hashtag #educateevolvedefend lends itself to the idea that this industry is ever-changing and … READ FULL ARTICLE »
Improve your Restaurants Ratings and Reviews online with these free tips and tricks. Have you ever Googled your restaurant? If not, do it right now. What comes up on the first page of results? You’ll likely see a lot of the top review sites such as Yelp, TripAdvisor, and OpenTable. Pay the most attention to … READ FULL ARTICLE »
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